Complete Brand & Website Revamp for a Tech Startup
Client Overview
A SaaS startup launching a new productivity tool.
Problem
No brand identity
Weak messaging
Website not explaining the product properly
Investors required stronger presentation
Objective
Build brand identity
Redesign website
Improve messaging for investors & customers
Strategy
Brand strategy workshop
Competitor study
Defined ICP (ideal customer profile)
Built messaging architecture
Created visuals + new landing page
Execution
Logo + brand guidelines
UX writing + copywriting
Interactive landing page
Explainer animation
Pitch deck for investors
Results
Investor readiness: Startup raised its first funding round
Website conversions: +260% sign-ups
Brand perception: Rated “Clear & Premium” in surveys
Bounce rate: Reduced from 78% → 34%
Challenges
Client had unclear positioning; solved through workshops
Takeaways
Powerful messaging = powerful conversions
Branding directly affects investor confidence
