High-Conversion eCommerce Website for a Fashion Brand
Client Overview
A premium women’s fashion brand in Mumbai with offline presence but very weak online sales.
Problem
Monthly online orders: < 60
74% cart abandonment
Poor UX on mobile (60% of traffic)
No product recommendation engine
Slow website (6.3s load time)
Objective
Increase monthly online sales to 300+
Improve mobile conversion rate
Build personalized shopping experience
Reduce abandonment by 30%
Strategy
Deep UX audit
AI-powered recommendation system (similar items, frequently bought)
Speed optimization & responsive redesign
Optimized checkout with 1-page flow
Retargeting funnel targeting cart abandoners
Execution
Rebuilt WooCommerce store with lightweight custom theme
Introduced AI recommendations based on browsing behavior
Added shoppable videos
Launched CRO-focused product page layouts
Implemented exit-intent coupon pop-ups
Ran Instagram + Google retargeting campaigns
Results After 90 Days
Orders: 60 → 325 per month
Conversion rate: 0.9% → 3.4%
Cart abandonment: Reduced by 41%
Repeat customers: Increased by 29%
Average order value: +18%
Challenges
High bounce rate due to slow pages → solved via lazy loading + compressed media
Limited photography → created a 2-day product shoot with 360° views
Takeaways
In fashion eCom, UX + personalization = core revenue drivers
Retargeting must be multi-channel for maximum ROI
